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Brand Identity/Who are we?

Domino Chinese is a digital educational platform dedicated to providing an easy-to-learn method of learning Mandarin Chinese to everyone interested in the real China. Whether it's the Chinese language or Chinese culture, we provide an easier, visual way of learning Chinese online on your own time and at your own pace through the ease of your mobile device or on your desktop.

How do we do it?

We aim to present awesome Chinese education to anyone who wants to learn a new language. Students can maximize their language learning ability by applying the building block method and connecting them to daily situations.

Our lessons are adapted to be short so you only spend a little moment of every day to slowly build up to fluent Chinese. Domino Chinese is adapted to fit into anyone's schedule. We succeed in providing the most time efficient and informational language courses while being open in how we provide the valuable language learning.

We firmly believe in the importance of being able to relate your language learning to every day situations. We have incorporated real-life interactions with local Chinese in China to expose you to the natural reactions of the locals. In addition, we make language learning fun by incorporating memorable segments.

With over 5000 videos, 400 text files, we promise that you’ll be learning and laughing. We like to call it "edutainment."

Who are we?

Our team decided to expand with online teaching after structuring and improving lessons for people over time and now the course has improved significantly. We’ve created more comprehensive courses with an elaborate focus to give you a foundation that will keep your level high AND get you to speak and write Chinese asap. We’ve already had had a lot of students all over the world go through all of the 100 plus hours of content where they’ve become independent with writing, reading and speaking Chinese.



Felix is the heart and soul of Domino. He started it in 2013 and is now mainly working as the product manager.


Chris has been involved since we decided to expand with the online course. He’s responsible for all the important things that occur behind the camera.


Charlie is our beloved developer. He has built the entire website and all the new features are thanks to him.


You’ll get to know Ann a lot more in our videos as she co-teaching the course together with Felix.


Only hardworking students will get acquainted with Juju. After level 10 the course will be taught in Chinese entirely and at that point Juju will step in alongside Felix.


Xin is our most recent acquisition. She’s in charge of social media and also appears a lot in our youtube videos. Check it out!

Why are we doing this?

Language learning is fun. Other than the traditional ways of learning new languages as we grew up, we have created an alternative way of learning Chinese by using logical building-block methods and connecting them. This alternative learning style is more effective for adults rather than regurgitation and repetition. As language learners ourselves, we want to understand the patterns of the language and the reasoning behind its use. This is where we consider our learning method the alternative way of learning Chinese. We have built a great team of people who likes working together to revolutionize the learning system to give knowledge to more people around the globe. Learning should be fun and not remind you of school.

We give the overall picture in teaching Chinese. Unlike having smaller courses that touch on the subject and having less notion of the overall picture, we have one long course that you follow from the starting point until the finish line, and we’ll guide our students along the way.